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Catalyst Sales Coaching™ — Digital Edition
Building Stronger Commercial People, Conversations & Performance. A practical digital book for sales managers and commercial leaders, including the Catalyst Coaching Toolkit™. Available in PDF and EPUB formats.
What's included?
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The Complete Catalyst Sales Coaching™ Book
Ten practical chapters covering sales coaching mindset, commercial conversations, value creation, opportunities, strategic accounts, performance and ownership. -
The Catalyst Coaching Toolkit™
Ten practical coaching worksheets to help you prepare better conversations, challenge thinking, coach opportunities and build a consistent coaching rhythm. -
Two Digital Formats — PDF & EPUB
Read the PDF directly in your Catalyst Academy learning area, and download the EPUB edition for compatible e-readers and reading apps.
Rudi De Koninck.
Rudi De Koninck is the founder of Catalyst Commercial Advisory™, where he focuses on commercial strategy, sales leadership, coaching and sustainable business growth.
His approach connects commercial performance with the people, behaviours and conversations that make it possible.
Through The Catalyst Way™, Rudi advocates practical leadership, constructive challenge, stronger customer understanding and turning insight into meaningful action.
As the author of *Catalyst Sales Coaching™*, he believes that better commercial performance begins with better conversations — and that effective coaching helps people develop the thinking, confidence and ownership needed to achieve sustainable results.
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