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Negotiation Fundamentals
Learn how to prepare for commercial negotiations, understand what matters to both sides, manage proposals and concessions, handle pressure and work towards clear, sustainable agreements.
What's included?
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PREPARE & UNDERSTAND
Prepare with purpose, clarify what matters and understand the interests behind each side’s position. -
CREATE & TRADE VALUE
Build stronger agreements by creating value, managing proposals and trading concessions deliberately rather than giving value away. -
HANDLE PRESSURE & REACH AGREEMENT
Stay composed when pressure or pushback appears, work towards a clear agreement and confirm commitments and next steps.
Rudi De Koninck
Rudi De Koninck is the Founder of Catalyst Commercial Advisory™ and The Catalyst Academy™. He brings extensive international commercial leadership experience across sales, business development, strategic partnerships and commercial growth. Through the Catalyst Academy, Rudi translates that experience into practical learning designed to help professionals strengthen customer conversations, create greater value and achieve stronger commercial results.
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