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STRATEGIC ACCOUNT GROWTH
Learn how to identify and prioritise strategic account opportunities, strengthen key stakeholder relationships, create mutual customer value and turn account potential into sustainable commercial growth.
What's included?
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ASSESS THE OPPORTUNITY
Learn how to evaluate customer priority, value, fit and commercial potential to distinguish genuine opportunities from early interest. -
TEST THE EVIDENCE
Understand the decision landscape, test access and momentum, challenge assumptions and assess the effort, risk and probability involved. -
DECIDE WHERE TO INVEST
Turn qualification insight into clear PURSUE → DEVELOP → PAUSE → DISENGAGE decisions and focused commercial action.
Rudi De Koninck
Rudi De Koninck is the Founder of Catalyst Commercial Advisory™ and The Catalyst Academy™. He brings extensive international commercial leadership experience across sales, business development, strategic partnerships and commercial growth. Through the Catalyst Academy, Rudi translates that experience into practical learning designed to help professionals strengthen customer conversations, create greater value and achieve stronger commercial
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