Write your awesome label here.
The Sales Process
Learn how to move a sales opportunity forward through a clear, practical process — from preparation and first engagement to understanding needs, creating value, agreeing next steps and closing — without relying on pressure.
What's included?
-
PREPARE & CONNECT
Prepare customer conversations with purpose, create relevance from the beginning and earn the customer’s attention. -
DISCOVER & CREATE VALUE
Understand what really matters to the customer and connect your solution to meaningful customer value. -
ADVANCE, CLOSE & FOLLOW THROUGH
Recognise genuine progress, agree meaningful next steps, reach a clear decision and follow through on commitments.
Rudi De Koninck
Rudi De Koninck is the Founder of Catalyst Commercial Advisory™ and The Catalyst Academy™. He brings extensive international commercial leadership experience across sales, business development, strategic partnerships and commercial growth. Through the Catalyst Academy, Rudi translates that experience into practical learning designed to help professionals strengthen customer conversations, create greater value and achieve stronger commercial results.
Created with
