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STRATEGIC ACCOUNT GROWTH
Learn how to identify and prioritise strategic account opportunities, strengthen key stakeholder relationships, create mutual customer value and turn account potential into sustainable commercial growth.
What's included?
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IDENTIFY ACCOUNT GROWTH POTENTIAL
Look beyond current business to understand the customer’s wider priorities, challenges and opportunities, and identify where additional value could be created. -
PRIORITISE & STRENGTHEN
Assess which growth opportunities deserve focus and strengthen the stakeholder relationships needed to understand, develop and advance them. -
CREATE VALUE & DRIVE GROWTH
Connect customer priorities to mutual value and turn account insight into clear actions that create meaningful progress and sustainable commercial growth.
Rudi De Koninck
Rudi De Koninck is the Founder of Catalyst Commercial Advisory™ and The Catalyst Academy™. He brings extensive international commercial leadership experience across sales, business development, strategic partnerships and commercial growth. Through the Catalyst Academy, Rudi translates that experience into practical learning designed to help professionals strengthen customer conversations, create greater value and achieve stronger commercial