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Understanding Customer Needs
Learn how to understand what customers really need by asking better questions, listening carefully, exploring priorities and challenges, and using customer insight to create more relevant commercial conversations.
What's included?
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Ask Better Questions
Learn how to use open, focused and follow-up questions to uncover customer needs, priorities, challenges and desired outcomes. -
Listen to Understand
Develop stronger listening habits so you can recognise what matters, explore important signals and avoid jumping too quickly to conclusions. -
Turn Understanding into Relevance
Learn how to clarify what you have heard, understand why it matters and connect customer insight to more relevant commercial conversations.
Rudi De Koninck
Rudi De Koninck is the Founder of Catalyst Commercial Advisory™ and The Catalyst Academy™. He brings extensive international commercial leadership experience across sales, business development, strategic partnerships and commercial growth. Through the Catalyst Academy, Rudi translates that experience into practical learning designed to help professionals strengthen customer conversations, create greater value and achieve stronger commercial results.
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