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Value Before Price
Learn how to build and communicate customer value before price becomes the focus, respond confidently to price pressure and protect value without relying on unnecessary discounting.
What's included?
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BUILD & MAKE VALUE CLEAR
Understand what the customer genuinely values, connect your offer to meaningful outcomes and make that value specific and clear. -
DISCUSS PRICE WITH CONFIDENCE
Introduce price with the right context, understand what sits behind price questions and respond without becoming defensive. -
PROTECT VALUE
Handle price pressure with greater commercial discipline, avoid unnecessary discounting and work towards clear, commercially sound agreements.
Rudi De Koninck
Rudi De Koninck is the Founder of Catalyst Commercial Advisory™ and The Catalyst Academy™. He brings extensive international commercial leadership experience across sales, business development, strategic partnerships and commercial growth. Through the Catalyst Academy, Rudi translates that experience into practical learning designed to help professionals strengthen customer conversations, create greater value and achieve stronger commercial results.
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